Category: SEO
How to Boost AdSense CPC with Better Content and Targeting
When your content doesn’t match what advertisers are bidding for, your CPC drops instantly — even if your traffic stays the same. That’s the silent problem most publishers face: their pages attract visitors, but not the right intent that advertisers value. And when Google can’t identify strong commercial purpose within the first few scrolls, it…
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How to Increase Ad CTR (Clickthrough Rate) for AdSense
Most publishers think they need more traffic to earn more. Wrong. What they really need is a stronger CTR. You can have 50,000 sessions a month and still make less than someone with half your traffic but a smarter clickflow. The issue? Most pages aren’t built with CTR in mind. CTAs are weak, placements are…
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SEO for Gyms: How to Increase Online Visibility and Attract Members
Most gym enthusiasts decide to look for gyms online prior to stepping into a gym. They measure facilities, trainers, pricing, reviews directly from Google Search and Maps. If your gym does not come up to the top at these instances, nearby competition will grab their attention first. With a troop of fitness centers under intense…
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How to Fix Cumulative Layout Shift (CLS) for Better UX & SEO
Cumulative Layout Shift (CLS) quantifies the visual stability of your website during its loading process. It shows the times when the content ungracefully jumps — akin to a button suddenly moving just before the click of a user. Layout shifts like these destroy user confidence, irritate users, and diminish site-wide experience. Cumulative Layout Shift as one of the Core Web Vitals at Google means that a low score would also lower your search on the results page. Solutions to CLS will lead to improved user experience as well as SEO performance. In this guide, we elaborate on what CLS is, how to measure it, and the best ways to fix it. What Is Cumulative Layout Shift (CLS)? CLS is a Core Web Vital metric that quantifies unexpected layout movement during page load. It is calculated using this formula: CLS = impact fraction × distance fraction Google’s scoring thresholds are: Score Category Description 0.1 or less Good Stable layout 0.1 – 0.25 Needs improvement Minor…
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How Many Words Should H2 Headings Be in Your Content?
Headings constitute one of the most consequential parts of content structuring. They assist readers in grasping the flow of information pouring into their minds, and also steer the search engines in knowing what your content is about. But then, many writers rarely have any clue about how many words an H2 heading should consist of,…
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Why User Generated Content is a Game Changer for Your SEO Strategy
Search engine optimization continues to evolve, and modern SEO is no longer just about publishing optimized articles, building backlinks, and improving website structure. Today, authenticity, engagement, and user experience have become core components of search ranking systems. In this environment, User Generated Content (UGC) has emerged as an essential asset for brands looking to strengthen…
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How Search Experience Optimization Impacts SEO and How to Improve It
Search Experience Optimization (SXO) is an end-user strategy to ensure a good interaction occurs on the site from the moment the webpage is plucked up in the search results until any desired action is carried out by a user. It is a subtle way of saying one cannot really play with SXO in order to…
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How to Fix the ‘Blocked by robots.txt’ Error in Google Search Console
Maintaining search ranking remains a power behind attraction generation and site growth, but some unseen issues pull the site backward. One such instance comes into play wherein Google indexes a page that it should technically be banned from crawling. Hence, the message here-“Indexed, though blocked by robots.txt.” In other words, the file robots.txt will forbid…
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What Does Noopener Noreferrer Mean in SEO and Link Building?
The attributes noopener and noreferrer are two HTML attributes sometimes applied to external links. The attribute is added automatically in most content management systems without any need for the user to do it manually. Noopener is an added security feature. If indeed an attempt is made to look up the window object in the originating tab, such attempt will lack existence in the source tab. The user agent, however, is instructed not to send an HTTP referrer header when the rel attribute is set to `noreferrer`. So the…
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Should You Keep an Old Website Domain? Here’s What to Know
An old website domain is an address that has been active and registered for an extended period. A domain newly registered, in contrast, does not usually come with a past-an old domain could carry backlinks, some recognition by search engines, or past content that has been interacted with. The shenanigans of domain age and its…
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