How HTTP Status Codes Drive Efficient Crawling and Indexing

When a search engine is crawling your website, status codes are employed to indicate how every page should be handled. A 200 OK alerts the crawler that the page is available, whereas 301 redirects direct them to a new URL, and 404s declare the presence of nonexistent content. Although such codes may appear technical, they…

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How Accelerated Mobile Pages (AMP) Supports SEO and Page Speed

The mobile experience greatly differs from one site to another. Some provide seamless navigation through their pages with a touch of graphic content; others, however, are slow-loading and become victims of numerous other performance issues. To fix such problems, Google conceived the ‘Accelerated Mobile Pages’ in 2016, a framework optimised for speed and UI performance…

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How Much Does the Domain Age Matter for Google Rankings?

How Much Does the Domain Age Matter for Google Rankings?

Does an older domain automatically rank higher on Google, or is being “older” a supposed SEO myth? For several years, web operators and marketing professionals have been debating whether having a longer registration period gives a domain any more potency in search rankings. In truth, many older domains do indeed rank well, but usually it…

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What Causes ‘Duplicate Without User-Selected Canonical’ in GSC and How to Fix It

The duplicate without user-selected canonical issue is common in Google Search Console, where Google finds multiple pages with even similar or identical content but is unclear as to which it must take into account for an index. Consequently, the ranking potential gets diluted, crawl budget gets wasted, and the search results get confused, hampering your…

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Index Bloating Issues: How They Affect SEO and How to Fix It

Many website owners and SEO experts put all their energies into producing new content and optimizing it and yet find their rankings below what they expect. Index bloating, which is a technical issue, could actually be one of the prime reasons behind this. Index bloating is when search engines end up indexing way too many…

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What Is LCP? How to Improve Largest Contentful Paint to Improve Page Speed & SEO

A visitor to your website is not going to wait for every single file to load, rather, they tend to wait for that main, most important part of your page to come into view. That’s what Largest Contentful Paint measures-and it measures from the biggest visible element whether it’s a heading, image, video, or background…

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What Are Breadcrumbs in SEO? Definition, Benefits, and Best Practices

Breadcrumbs represent a navigational feature displaying to users the path followed to come to a specific page within a given website. This process allows visitors to make sense of the stub organization, contributing to enhanced user experience while also allowing easy navigation back to prior pages. From the SEO viewpoint, breadcrumbs aid the search engines…

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What “Page with Redirect” Means in GSC and the Correct Way to Fix It

When you spot the status “Page with Redirect” in GSC (Google Search Console), it can lead to some questions about how Google is indexing your website. It means the URL you have either submitted or the one Google has discovered is redirecting to another page to see content there as opposed to having any content…

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How Search Engines Use Structured Data to Index Content More Accurately

Search engines crawl through a large volume of content on the web; however, they use structured data to interpret very specific details accurately. Structured data provides a clear and common way to state the intention behind text, images, etc., on a page. Precisely, this lets search engines put the content in their index with better…

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Google Crawl Budget : How It Works and How to Optimize It?

If in a site there are more than hundreds of pages and only a handful of them are indexed by Google, then a crawl-budget issue is signified. Crawl budget is the term that describes how many pages Googlebot is able and willing to crawl on your website at any given time. If you work on…

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