Why Server Response Time Critically Impacts Your SEO (And How to Fix It Fast)

Server response time refers to how long a server takes to reply when a user attempts to access a web page. It is a measurement from the time of making a request to a time when the first byte of data is sent back. So, it measures how quickly the server responds when visitors come…

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How CDNs Affect Search Engine Crawling and Rankings

A CDN (Content Delivery Network) is a group of servers positioned in various geographic locations that deliver stored copies of website content to users. All users are served content from a server near them instead of connecting to the primary hosting server. Thus, the users experience reduced load time, increased security, and even with high…

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How HTTP Status Codes Drive Efficient Crawling and Indexing

When a search engine is crawling your website, status codes are employed to indicate how every page should be handled. A 200 OK alerts the crawler that the page is available, whereas 301 redirects direct them to a new URL, and 404s declare the presence of nonexistent content. Although such codes may appear technical, they…

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How Accelerated Mobile Pages (AMP) Supports SEO and Page Speed

The mobile experience greatly differs from one site to another. Some provide seamless navigation through their pages with a touch of graphic content; others, however, are slow-loading and become victims of numerous other performance issues. To fix such problems, Google conceived the ‘Accelerated Mobile Pages’ in 2016, a framework optimised for speed and UI performance…

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What Causes ‘Duplicate Without User-Selected Canonical’ in GSC and How to Fix It

The duplicate without user-selected canonical issue is common in Google Search Console, where Google finds multiple pages with even similar or identical content but is unclear as to which it must take into account for an index. Consequently, the ranking potential gets diluted, crawl budget gets wasted, and the search results get confused, hampering your…

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Index Bloating Issues: How They Affect SEO and How to Fix It

Many website owners and SEO experts put all their energies into producing new content and optimizing it and yet find their rankings below what they expect. Index bloating, which is a technical issue, could actually be one of the prime reasons behind this. Index bloating is when search engines end up indexing way too many…

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What Is LCP? How to Improve Largest Contentful Paint to Improve Page Speed & SEO

A visitor to your website is not going to wait for every single file to load, rather, they tend to wait for that main, most important part of your page to come into view. That’s what Largest Contentful Paint measures-and it measures from the biggest visible element whether it’s a heading, image, video, or background…

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What Are Breadcrumbs in SEO? Definition, Benefits, and Best Practices

Breadcrumbs represent a navigational feature displaying to users the path followed to come to a specific page within a given website. This process allows visitors to make sense of the stub organization, contributing to enhanced user experience while also allowing easy navigation back to prior pages. From the SEO viewpoint, breadcrumbs aid the search engines…

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What “Page with Redirect” Means in GSC and the Correct Way to Fix It

When you spot the status “Page with Redirect” in GSC (Google Search Console), it can lead to some questions about how Google is indexing your website. It means the URL you have either submitted or the one Google has discovered is redirecting to another page to see content there as opposed to having any content…

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How JavaScript Impacts Page Indexing — and Effective Steps You Can Take

JavaScript is a fundamental component of most websites today-it is behind things like sliders and dynamic content loading. While from a user’s perspective, it sounds great, it is somewhat confusing from the perspective of a search engine. If your scripts do not render well for Googlebot, content important to you will just slip under the…

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